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“Is this…(fill in your name) – I’m calling because your daughter has been in an accident.” Words we fear hearing, we don’t dwell on it, that would be called paranoia, but we don’t like hearing those words, and we dread the thought.  Two weeks ago, some families heard those words, and they were being notified that the man of the family was in a disastrous accident in the Gulf of Mexico- in the worst of all possible end results, eleven of these brave men, lost their lives.
The question now is- is this merely blow-back from the sealant, or is there something else going on here?

When the United States of America begins to dig into it’s so called energy crisis- built around petroleum consumption; three questions come up:  1)  Can we curb our consumption or change the way we consume the petroleum.  2)  Are we so tied into the petroleum use that we cannot change.  3)  If we begin to drill for our own oil resources, designed to come into American tanks for storage, will that lessen our dependence in America on what is called foreign oil?

These three questions eventually hit the cost factor – and the companies which drill for oil, have to operate as any other company for a profit.  So the oil drilling companies are used to a certain standard of operation, and, the consuming and storing companies are also used to a certain standard, and the pricing of petroleum is consigned via certain economic mechanisms having very little to do with consumption, and much more to do with speculative value which homegrown American storage would impact upon.

At the end of the day, the question will come up, was this a disaster that occurred because of error, flaw in design, or- is this something else?  We aren’t talking about a ship which moves with currents and charts and can get off course, or be blown or maneuvered off course through many different factors, rather this is a set platform with set operating procedures.  Were those procedures altered- and if so, was that alteration part of standard or non-standard behavior?  At the end of the day, is this disaster meant to make America once more hunker down about drilling for her own oil?

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**Image Source: telegraph.co.uk

Two elements of business elude the less successful and the
enormously successful seem to find them in abudance.
We are going to discuess one, here, briefly, and then;
well we shall see what develops.

Get Ready There Is No Fluff Here

Napolean Hill, famous author, wrote a book which was

largely a study that he compiled of the people who had

amassed wealth and gained power within their realms.*

Hill famously titled his work, “Think and Grow Rich,”

it is only outsold, we’re told by some statisticians,

by the Bible; as an all time best seller; so powerful

is Hill’s study that people in every generation since

it’s inception have rediscovered it and sent it’s sales

reeling yet again. What would you suppose is the key

element which makes Hill’s work so compelling?

Wrapped within the enigma of it’s powerful ability

to transform is the result oriented mass popularity

which is in fact, the key element which must be

present in order for a business to succeed. The

business must be, massively popular. Now to

accept that as axiomatic consider that sheer

numbers are gained by the successful in two

ways, positive and, negative. Both ways benefit

the successful- and that, finally, becomes the

element which yields them absolute success -

they cannot lose, when you can’t lose, you …win!

It Is About Massive Popularity

Let’s think of that in this way, in the world of

public relations, the story that stirs the imagination

of the population, brings with it the potential to

make sales. Whether that story is positive, as

when a superstar baseball player helped a child

with cancer achieve their dream; or negative, as

when that same baseball superstar was accused

of not being the real deal when it came to, of

all things, training! Both stories about the same

person, one positive, one negative, both increased

sales of that stars cards and game pieces! Can

it be true? Take the case of gasoline sales- if

the story is positive, that there is plenty of gas,

people have flocked to the pumps, because one

can never tell when it wouldn’t be that way, or

negative, gas amounts decreasing, folks go to

the pumps in order to have some just in case.

Same gasoline, story runs negative or positive

either way, gas company wins. What makes the

final difference? The sheer amount – massive

amount of popularity.

OK I Get It, Now What?

One factor that cannot be taken away from this

truth (axiom) is that massive popularity comes

as a result of doing one thing, meeting peoples

needs; it is so simple, and yet, to this day, it is

the defining difference between the success and

the failing business. One meets the peoples needs

the other doesn’t. It doesn’t matter if the need,

by the way, is real, let’s face it, much of what is

purchased in the United States doesn’t have to

do with need, but rather, has to do with what

used to be called higher order needs (Maslow)

such as aesthetic needs, pride based behavior,

the needs that aren’t health and survival based.

In this brief we examined one point which is

the central or axiomatic fact of Napolean Hill’s

great work being so successful; that one being

massive popularity, which is based upon the

needs of people being met. When this really

gets into your process, suddenly many of the

things which were blocking you will fall away,

and when that happens you will find yourself

in a place called, success, and it will be on the

heels of massive popularity.

*Suggested and sponsored by Andrew Canrnegie-

Hey Help Us Keep DrD Writing…His Stuff Works…
This Is A Gentle Hint To Please Donate…

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In the brick and mortar world of business you get to meet
folks and see their body language, facial expressions,
how they dress, how they handle themselves, how they present
themselves in a group or personal environ. Those are
great keys to behavior and trust and sales. Those physical
keys are lacking on the web where physical is mixed with
virtual making the outcome less certain through email
than a smile across the table. Thus in the world of
virtual there are some things which a person ought to
get out in the open early in the process of making business
deals, one of these is, who you are dealing with.

Who you are dealing with, is more than a title, titles
are, in the virtual world, easy to come by, and tend to
be functionally defined. A Vice-President of marketing
may be one of hundreds spread out all over the globe; with
no power, finances or clout to carry out contracts or
negotiations. This differs drastically from the brick
and mortar world where Vice-President’s of banks and
other transacting businesses are empowered and have the
ability to affect financing. First aspect of establishing
the “who” process then, might be looked at as, don’t pay
attention to the title, instead, test out the title of the
person, can they do, that their title suggests? How
is that to be determined? Can they enact contracts? Make
payments, and transact business? This is easy to determine
from many different sources, almost without fail, if a
person can transact contracts they have the credit line and
use of card to ensure such; so it is easy to verify that
they do. What if they don’t have such? Then it becomes a
bit trickier, but still can be determined, if you are looking
at a large business transaction and you want to be sure
as to who you are dealing with, why would it offend them to
ask to see a copy of the articles of incorporation for their
business? Almost every business has such, and I can guaranty
you that a person who is genuine about who and what they
are won’t have a problem reflecting such to you.

If we can’t depend upon the title to key us as to the
vitality of the person we are dealing with, what can we
use? In some sense the vernacular, the method employed in
their communication can tell you a great deal about a
person. What sort of language do they employ? Do they
seem to be in command of good faculties in terms of projects
and completions? Are they timely- when they tell you
they are going to be getting back with you, do they? Do
you sense in the dynamics of their web presence, which
is their web site, a trustworthy feeling? Do they
give the impression of having the same sets of values
toward the transaction or communication that you do?

There are deeper and more lasting items of a person
that you cannot always access in a virtual way. Where
a person comes from, their upbringing, their education,
their belief system, their way to taking care of things,
these are all items that we like to gather in person which
in a virtual way may not be as easy to obtain, and in
the speed of the virtual transaction, they may not be
necessary. We should also interject a note of caution
here as to the degree of the transaction being considered.
A minor purchase requires little consideration, whereas,
when one is contemplating a major transaction, larger
in scope, having the ability to gather more realistic
data can be important, if not, essential.

Is it possible to separate who a person is from their
gender? We live in an age where gender is diminished as
to it’s importance, other than, to indicate only that their
exists a difference between male and female- yet, in an
age where the lines which marked the distinction of gender
are becoming increasingly blurred, in the virtual world,
the distinction must be understood. Non gender specific
names are important to bring on the question “pardon me
for asking but are you male or female?” You may get a
response about any number of things, from, the item
requested, to, “none of your business.” At this point
in the transaction, you have to decide, is this a person
that you are comfortable dealing with? Also bear in
mind that because gender confusion is present in the
virtual world, men can be presumed to be female, and
vice-versa; so ti is best where it is possible to try and
determine which gender you are dealing with; especially
if you are handling a gender sensitive issue. It is not
easy to add this to the conversational line, and
frequently forms on the web which are filled out will
include the question as to male or female, when moving
into that process, it makes sense to make sure that
is filled out on your inquiry form, and it makes the
further conversations easier when it comes to this
very important item.

We’ve looked at the defining characteristics of a person
online from the standpoint of what they do, whether they
are effective in getting back to you, if they appear to
have the ability to complete the transaction, and letting
the nature of the transaction being contemplated determine
the depth of background type information that we would
gather. We’ve also brought to light the difficulty of
gender in the virtual world and that it is important if
it can be determined but that finding out the gender of
a person is not an easy thing to do- the old saying is
that one should employ the “Porcupine principal” in this
endeavor. That is to say, “how to Porcupines make love?”
Very carefully. In all virtual transactions the nice
elements of the physical are missing for the logic and
sense of the dealing must be heightened accordingly. The
speed and ease of use for communications of email and
blogs and chat sessions must be considered in light of
the topics within this realm of who we are dealing with.
If you have specific questions regarding this please make
use of the comments section following this article.

drd’s Blog

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